Rebecca J Tiffany

Advisor, Founder ALX Associates

Startup Advisor, Former Top 100 Health System Marketing Executive, Product & Market Strategist

Revenue Accountable Marketing & Strategy

Rebecca has been recognized for professional accomplishments including helping create and lead the National Breast Center, an Alexandria organization that helped the lives of thousands of at-risk women.

During her 4 years leading marketing for the DC region for Sentara Healthcare, her WHY Sentara initiative to help connect the community with care providers and bring a human touch to healthcare was featured in the Washington Post, on iHeartRadio & NBC, and subsequently achieved viral traction throughout the NoVa community, driving hundreds of millions of dollars in revenue and increasing local social media following and engagement over 1000%.

At Healthmonix, she spearheaded the development of a healthcare analytics solution to reduce the costs of care delivery using MACRA value-based care data.

And at ROAR for Good, her outreach programs demonstrating how wearable technology can help reduce assaults were featured in New York Times, Huffington Post, Fortune, MTV News, Entrepreneur Magazine, Marie Claire, and theSkimm.

Her online social community entitled Meditations of a Happy Parent – focused on helping inspire parents – garnered over 40,000 followers within a few months of launching. Her writings on business, leadership and life is followed and shared on numerous online platforms.

Rebecca is currently serving as Virtual CMO of several technology and consumer products companies and is relied upon by numerous CEO’s and founders as a key advisor for revenue strategies, traction and connecting with audiences emotionally.

Rebecca excels at outcomes because she approaches audience targeting from a mindset of empathy and a commitment to effective research and data, and most importantly, results.


Rebecca’s experience of achieving success in both corporate and startup businesses inform her work with guiding organizations in product strategy, audience and customer development and revenue strategy.

Committed to making a difference

Rebecca creates human-centric solutions that combine a compassionate and realistic view of customers with a ‘use what you have’ philosophy when it comes to resources. She digs in deep interviewing real customers, ideal customers and people who have selected competitors for the clients she works with. She goes to great lengths to ensure research projects use validated data that tells a truthful story (not necessarily the one that is desired) in order to build realistic execution strategies and plans.