A Startup Story
for the GOOD
A Social Mission Company
ROAR for Good was founded in 2014 as a social-mission B-Corp dedicated to empowering women, reducing assaults, and transforming society. They developed their Athena line of smart, fashionable jewelry to deter attacks and instantly call for help.
ROAR for Good
At ROAR for Good, we created fashionable safety jewelry to help reduce assaults against women. As a social-mission B-corp a percentage of proceeds were donated to non-profits that teach empathy and respect — programs which have been shown to reduce violence in adulthood.
We had lots of positive feedback in our pre-launch testing.
But there’s a world of difference between a person saying they would buy it and actually making a purchase.
So we launched an Indiegogo crowdfunding campaign to confirm or deny our value hypothesis. The night of go-live, we agonized over pressing the “Launch Campaign” button. This was the moment of truth. The next 30 days would reveal the market’s true feelings about ROAR for Good.
But it didn’t take 30 days. We knew in less than 30 hours.
Our expectations were blown away. We had set a target of $40,000 to raise. We hit it in less than two days, and within a month we surpassed a quarter of a million dollars. We had pre-orders from 47 countries, got a ton of press, and received almost 900,000 views on our YouTube video.
This ended up being one of the most successful crowdfunding campaigns that the Philadelphia tech community had seen. It generated 3,800 pre-orders in 47 countries, as well over 400 media articles, radio and TV interviews. Leading to the company’s initial development and shipment of over ten-thousand safety modules around the world, helping impact many lives.
We believe that it's on us - to create the better future that we want for everyone.
It’s on us to help create a safe environment where all people are treated fairly and with respect.
“The only thing necessary for the triumph of evil is for good men to do nothing.” - Edmund Burks