Our Work

A Startup Story

for the GOOD

A Social Mission Company

ROAR for Good was founded in 2014 as a social-mission B-Corp dedicated to empowering women, reducing assaults, and transforming society. They developed their Athena line of smart, fashionable jewelry to deter attacks and instantly call for help.

We believe that it's on us - to create the better future that we want for everyone.

It’s on us to help create a safe environment where all people are treated fairly and with respect.

“The only thing necessary for the triumph of evil is for good men to do nothing.” - Edmund Burks