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Ready, Set, Launch!
Early-Phase Launch Campaign
Based on the strategy we develop from research, we'll build out a custom early-phase launch campaign. This might include PR, a social media campaign, a pitch deck and more. It's important to get the right message in front of the right people in a timely manner so you can achieve maximal ROI within the fastest timeline possible.
Includes
Rapid Launch Package Features
Strategy
Research
Customer Expectations & Motivations
Audience Definition & Personas
Customer Journey Mapping
Brand Directions
Brand Creation
Name
Logo
Palette & Typography
Messaging/Content Plan
Website Wireframe
Web Prototype & Design
Launch
Website build
SEO-prep
PR
Pitch Deck
Social Presence
Talking Points
The Process
How it works
Timeline
The timeline for your Rapid Launch depends on your team's availability and decision-making speed.
Foundation
A custom plan will be created based on your unique market niche to build a foundation of data and intelligence to guide your brand launch towards a high-impact focus.
Concept
Beautiful creative is essential, but it's not enough. It has to generate the exact emotions your unique brand seeks to cultivate, to facilitate the continuum of your customer's journey.
Wireframe
We build out your entire brand from naming and logos to full web content mapping and design style standards.
Assets Design
Once we've identified your brand's unique style, we'll build out everything you need from business cards to icons to pitch deck templates and more.
Website Build
The ALX team specializes in Webflow and Wordpress site construction and will ensure you have a secure, gorgeous website that works well on everything from mobile to desktop and beyond.
SEO-Prep
Building on the initial digital traffic analysis we conducted, our content and configuration recommendations will be focused on ensuring your site is findable for your intended audience.
Social Build
The ALX team will recommend which social platforms are the most efficient opportunities for your brand to reach your intended audience and will claim and configure your accounts to establish your new brand.
Go-live Plan
Whether you'll be operating in stealth mode or working to rapidly capture international PR attention, you need a thorough plan to ensure your entrance to your audience's stage is managed optimally.
Launch
When all is ready, we'll make your new brand presence public and provide expert support your for all of your early-phase launch needs.
Because your mission matters
The world needs good businesses, good places to work, good products & solutions. We're here to help you build yours.
"We've been through many brand launches but nothing like this. Becky Tiffany and Alexandria Associates exceeded our expectations with our Rapid Launch every step of the way. She's unlike any marketer we've ever worked with. From gathering extensive market research to finding the perfect name to nailing the branding, website and core materials, ALX put us in the best position to succeed with our early phase launch. I would have no problem recommending this team to anyone, and we will definitely use this team again for all future launches."
-Madan Manoharan, Multi-founder & CEO, Tuleva
